Marketing Hub

Tools and resources to grow ThePulse's audience and generate leads.

Facebook Pixel Setup Guide

Track leads, signups, and conversions from Facebook ads

Step 1
Create Your Facebook Pixel
  1. Go to facebook.com/ads/manager
  2. Click Events Manager in the left menu
  3. Click Connect Data → Web
  4. Click Create Pixel
  5. Name it "ThePulse Conversions"
  6. Copy your Pixel ID (10-digit number)
Step 2
Install Pixel Code

Add this code to your website header (before </head>). Replace YOUR_PIXEL_ID_HERE with your actual Pixel ID.

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID_HERE');
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID_HERE&ev=PageView&noscript=1" />
</noscript>
Step 3
Set Up Conversion Events

Lead

Email form submission on LeadMagnet page

Critical

ViewContent

User views main features section

High

Signup

User completes free trial signup

Critical

Purchase

User completes paid subscription

Critical

CustomEvent_TrialStart

Free trial activated

High
Step 4
Create Custom Audiences for Retargeting

Website Visitors (Last 30 Days)

Retarget everyone who visited your site but didn't convert

Lead Magnet Downloaders

Follow up with people who downloaded your free guide

Trial Signup - No Purchase

Convert free trial users to paid customers

Test Your Pixel
  1. Install the Meta Pixel Helper Chrome extension
  2. Visit your website
  3. Click the extension icon - you should see the Pixel firing
  4. Go to Events Manager → Diagnostics to verify events